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Ben Kepes is an analyst, and entrepreneur, an commentator, and a business adviser. His interests include a diverse range of industries from manufacturing to property technology. As a commentator he has a broad presence both in the traditional media and as an extensive blogger. He sits on the boards of a number of organizations, both commercial and not-for-profit. Ben is a DZone MVB and is not an employee of DZone and has posted 197 posts at DZone. You can read more from them at their website. View Full User Profile

HP Moves its Public Cloud Into Publicly Available Beta

04.16.2012
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Since the announcement last week that Citrix would be moving it’s CloudStack product to Apache, some of the move vociferous support for OpenStack has come from HP, a company that is an active member of OpenStack and has a private beta offering built on top of OpenStack out in the wild.

Today it becomes obvious just how invested HP are in OpenStack with the news that their public cloud product, built on top of OpenStack, is moving into public beta next month. ALongside the public beta launch, there are a host of products and services which show the direction HP is going with the cloud. The full line up of the products, services and training includes;

MyPOV

The HP offering makes sense as it helps traditional enterprises move to the cloud, something that other public cloud providers enable through third party channel partners HP is offering within its own stable – the combination of product offerings, consulting services and even training opportunities, all backed by HP’s own brand in the marketplace should prove compelling to the more traditional organizations out there.

HP also has arguably a better chance of pulling this off than other traditional vendors since they aren’t so strongly tied to traditional software offerings that would limit how hard it can push into the cloud arena. It also has good revenue streams from areas that a move to the cloud doesn’t threaten – server hardware, printers and PCs for example. Lastly they strongly articulate the need for a hybrid approach towards moving to the cloud, and put security concerns front and center which will appeal to more traditional IT folks.

HP has a big opportunity in the cloud – it is interesting seeing them build out their offering.

Published at DZone with permission of Ben Kepes, author and DZone MVB. (source)

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)