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Bootstrap Marketing is a marketing agency focused on big data. Our principals each have 30+ years experience in marketing the solutions and technologies that make up big data – data warehouses, integration, business intelligence – and we understand this market inside and out. We are uniquely positioned tohelp big data companies sharpen their positioning or help companies in adjacent markets develop their big data value proposition and go to market. We work with high-tech companies of all sizes from SAP and Lenovo to angel-funded start-ups like Treasure Data and Metric Insights, and we understand the marketing and business challenges that go along with each stage of a company’s life-cycle. Our approach to doing business is agile, results focused, open and honest. We strive to live up to our company tagline: Marketing. Done Smart. Done Fast. Bootstrap is a DZone MVB and is not an employee of DZone and has posted 14 posts at DZone. You can read more from them at their website. View Full User Profile

Bootstrap’s Top 10 Big Data Predictions for This Year, Part 2

02.23.2013
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Big data is one of the dominant marketing topics of 2013 and Bootstrap believes that every technology related company needs to define their big data positioning and value-proposition. Since we’re still in the season of predictions, we pulled together Bootstrap’s Top 10 Big Data Predictions for 2013. These predictions are a mix of serious and frivolous thoughts on the state of the big data market as it enters what we believe will be a turbulent year.

Here is part 2 of our predictions:

5.Cloud big data platforms will become a reality led by Amazon Redshift and followed by a pack of emerging contenders.
6.Amazon will continue to reduce pricing in the face of smarter, nimbler competition and the rise of the private cloud.
7.Microsoft, Oracle, HP, IBM and Cisco will sink millions into big data marketectures that no-one, other than their existing customers, buy.
8.There will be a 100% increase in the effort vendors put into the “how” of analyzing big data.
9.40% of all fortune 1000 enterprises will exit 2013 with production big data projects.
10.50% of all big data related predictions will be wrong.

Make sure to checkout Part 1 of Top 10 Big Data Predictions for 2013. If you need help figuring out where your company plays in the big data market, please contact us – we can help!

Published at DZone with permission of Bootstrap Marketing , author and DZone MVB. (source)

(Note: Opinions expressed in this article and its replies are the opinions of their respective authors and not those of DZone, Inc.)

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